RREF Fundraising: Telephone Campaign 2016

Read about our latest telephone fundrasing campaign.

By Benjamin Herbert, Development Officer, RREF.

The annual telephone campaign, run over four weeks in the Spring, is the Foundation’s opportunity to speak to alumni across the years, and update you on what we have been doing to support the School of Real Estate and Planning and the wider industry as a result.

While supporting the RREF Annual Fund, which aims to help current and future students studying Real Estate & Planning at the University, the campaign is also your chance to speak to our student callers and share your experiences of what you have gone on to do since leaving Reading. Of course, with any campaign there is a fundraising effort, and we were delighted to share with the alumni we spoke to the impact of the support of all our donors on RREF’s activities, including Pathways to Property. We were also delighted with the response of to these stories and generous contributions from our alumni across all generations who helped us raise over £10,000 for the Foundation.

The telephone campaign provides a fantastic opportunity for our current students to speak with those in their place previously. At the end of the campaign we asked some of the student callers to share some of their experiences about the campaign:

Eleanor Prince – 2nd Year BSc Real Estate

“I really enjoyed my time as a student fundraiser for RREF. It was a very rewarding experience allowing me to not only talk to alumni, but also raise money for a charity that I have personally gained a lot from. It was very interesting to talk to people that have been in the same position that I am currently in, hear about their progression and what they have undertaken in their career. Throughout I was fortunate to receive advice and tips about my career path, as well as being able to listen to amusing stories and memories from the alumni about their time in Reading.”

Sarah Thorley – 1st Year BSc Real Estate

“Working for the RREF telephone campaign was a unique experience that facilitated an authentic connection between current students at Reading, including myself, and the impressive alumni community. The conversations enabled through the campaign gave me an enviable opportunity to explore the many career pathways available with the Real Estate sector; the perspectives shared by alumni were enlightening and have allowed me to clarify my aims for my progression within the industry."

Thank you to all of those who took the time to speak with one of our Student Fundraisers. The effect it has on their personal and professional development is unique, and all of those who took part in the campaign would like to thank everyone they spoke to for their time and support.

Should you wish to speak with anyone regarding the telephone campaign, give some feedback on your experiences of the call you had with one of our students, or would like to make a donation please contact us at development@rref.reading.ac.uk or visit our website.


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